Social Entrepreneurship A Modern Approach to Social Value Creation

by Brooks, Arthur C.

Edition: 1st

ISBN13: 9780132330763

ISBN10: 0132330768

Format: Paperback

Pub. Date: 2008-03-18

Publisher(s): Pearson

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Summary

This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools. Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social enterprise business plans. For the entrepreneur who seeks to understand the social and non-for-profit sectors.

Author Biography

Arthur C. Brooks Maxwell School of Citizenship and Public Affairs, Whitman School of Management, Syracuse University

Preface	p. xi
Acknowledgments	p. xiii
About the Author	p. xv
An Introduction to Social Entrepreneurship	p. 1
Introduction	p. 1
What Is Social Entrepreneurship?	p. 2
The Landscape of Social Entrepreneurship	p. 8
Theories of Social Entrepreneurship	p. 9
Who Are Social Entrepreneurs?	p. 11
Myths About Social Entrepreneurship	p. 15
Social Entrepreneurs Are Antibusiness	p. 16
The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed	p. 16
Social Entrepreneurs Run Nonprofits	p. 16
Social Entrepreneurs Are Born, Not Made	p. 17
Social Entrepreneurs Are Misfits	p. 17
Social Entrepreneurs Usually Fail	p. 17
Social Entrepreneurs Love Risk	p. 17
Summary	p. 18
Key Terms	p. 18
End-of-Chapter Questions and Cases	p. 18
End Notes	p. 21
Ideas and Opportunities	p. 23
Introduction	p. 23
The Creative Process of Social Entrepreneurship	p. 24
Access to Information	p. 26
Utilization of Information	p. 27
Creativity	p. 28
Ideas	p. 30
Moving from Ideas to Opportunities	p. 32
Sources of Opportunities	p. 35
Summary	p. 37
Key Terms	p. 37
End-of-Chapter Questions and Cases	p. 38
End Notes	p. 39
Developing the Social Enterprise Concept	p. 41
Introduction	p. 41
The Social Enterprise Mission	p. 42
Business Models	p. 44
Threats to the Business Model	p. 45
Summary	p. 47
Key Terms	p. 47
End-of-Chapter Questions and Cases	p. 47
End Notes	p. 49
Social Enterprise Business Plans	p. 51
Introduction	p. 51
The Business Plan Summary	p. 52
Description of the Enterprise	p. 53
The Team	p. 54
The Market and Industry	p. 55
Marketing and Fundraising	p. 56
The Financial Plan	p. 58
Goals and Objectives, with a Timeline	p. 59
Risk Assessment	p. 60
Supporting Documents	p. 62
Pitfalls	p. 63
Summary	p. 63
Key Terms	p. 63
End-of-Chapter Questions	p. 64
End Notes	p. 64
Measuring Social Value	p. 65
Introduction	p. 65
Why Measure Value?	p. 66
How Do We Measure Value?	p. 67
Social Return on Investment	p. 70
Measuring the "Vulnerability" and Efficiency of Social Enterprises	p. 72
The Organizational Effectiveness of a Social Enterprise	p. 78
Summary	p. 81
Key Terms	p. 82
End-of-Chapter Questions and Cases	p. 82
End Notes	p. 83
Earned Income	p. 85
Introduction	p. 85
Mobilizing Resources	p. 86
Define the Capabilities Needed for the Social Enterprise	p. 86
Devise a Human Resource Outline to Meet Each Capability Need	p. 86
Develop a Resource Plan	p. 87
Put on the Numbers	p. 87
Income Sources	p. 88
Fee Income	p. 88
Membership Income	p. 93
Summary	p. 95
Key Terms	p. 96
End-of-Chapter Questions and Cases	p. 96
End Notes	p. 98
Donations and Government Income	p. 101
Introduction	p. 101
Private Giving	p. 102
Who Gives?	p. 102
Why Do People Give?	p. 104
Venture Philanthropy	p. 108
Who Are Venture Philanthropists?	p. 108
Venture Philanthropy and Risk	p. 110
Donations of Time	p. 112
Government Subsidies	p. 113
The Relationship Between Government Subsidies and Private Donations	p. 116
Summary	p. 117
Key Terms	p. 118
End-of-Chapter Questions and Cases	p. 118
End Notes	p. 119
Entrepreneurial Fundraising and Marketing	p. 123
Introduction	p. 123
Types of Fundraising	p. 124
Personal Relationships	p. 124
Direct Mail	p. 124
Fundraising Events	p. 125
Telefunding	p. 125
Traditional Media	p. 125
Virtual Means	p. 125
How Should We Spend Fundraising Dollars?	p. 126
Fundraising Strategies	p. 130
Win	p. 130
Keep	p. 130
Lift	p. 131
Losing Donors	p. 132
Volunteer Recruitment and Attrition	p. 135
Social Enterprise Marketing	p. 137
Steps in Building a Social Enterprise Marketing Strategy	p. 138
Social Enterprise Messages	p. 141
Pricing	p. 145
Summary	p. 146
Key Terms	p. 147
End-of-Chapter Questions and Cases	p. 148
End Notes	p. 149
Launch, Growth, and Goal Attainment	p. 151
Introduction	p. 151
Preparing for Growth	p. 152
Substitutes for Service	p. 152
Socioeconomic and Demographic Changes	p. 154
Public Policy Shifts	p. 154
Bargaining Power of Sellers and Buyers	p. 155
Social Enterprise Growth Strategies	p. 156
Myths About Growth	p. 159
The Challenges of Growth and Change	p. 159
Intrapreneurship and Entrepreneurial Intensity	p. 161
Growth and Risk	p. 164
The End of the Social Entrepreneurship Process	p. 168
Summary	p. 170
Key Terms	p. 171
End-of-Chapter Questions and Cases	p. 171
End Notes	p. 173
Glossary	p. 175
Name Index	p. 179
Subject Index	p. 181
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