Money-Tree Marketing

by ;
Format: Paperback
Pub. Date: 2000-10-01
Publisher(s): Amacom Books
Availability: This title is currently not available.
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Summary

Money does grow on trees -- if you tap into the high-results techniques revealed in this powerful marketing primer. With even the tiniest budget, anyone can exponentially increase sales by implementing the authors' techniques that have been tested time and time again. Money-Tree Marketing gives readers detailed advice on how to:
-- Use a competitor's money to increase business
-- Get paid to run an ad in Time or Newsweek magazine -- and never pay for a radio or television ad again
-- Send out more than 100,00 direct-mail pieces for free -- and get an above-average response rate
-- Discover which labor unions, credit unions, and associations are begging to send their companies' business
-- Get as many free Yellow Pages advertisements as they want
-- Develop nonprofit alliances that will provide a steady stream of customers.

Table of Contents

Acknowledgments ix
Introduction-Money Never Grew on Trees---Until Now 1(6)
Nonprofit Organizations
7(18)
Referrals
25(30)
Direct Mail
55(38)
Telemarketing
93(12)
Print Media
105(22)
Television
127(8)
Radio
135(8)
The Internet
143(22)
Third-Party Endorsements
165(22)
Associations and Organizations
187(22)
Licensing
209(16)
F.A.B.
225(8)
Charming Customers Into Your Business
233(22)
Making Your Dreams a Reality
255(6)
Appendix 261(2)
Index 263

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