An Integrated Approach to Communication Theory and Research

by ;
Format: Paperback
Pub. Date: 1996-10-01
Publisher(s): Lawrence Erlbaum Assoc Inc
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Table of Contents

Preface xi
Part I: Studying ``Theory''---Doing ``Research'' 1(60)
Integrating Theory and Research: Starting With Questions
3(12)
Don W. Stacks
Michael B. Salwen
Thinking About Theory
15(18)
Steven H. Chaffee
Thinking Quantitatively
33(12)
Michael J. Beatty
Thinking Qualitatively: Hermeneutics in Science
45(16)
James A. Anderson
Part II: Mass Communication Approaches and Concerns 61(170)
Mass Communication Theory and Research: Concepts and Models
63(16)
Bradley S. Greenberg
Michael B. Salwen
Media Gatekeeping
79(14)
Pamela J. Shoemaker
The Agenda-Setting Role of Mass Communication
93(18)
Maxwell McCombs
Tamara Bell
Cultivation Analysis: Research and Practice
111(16)
Nancy Signorielli
Michael Morgan
Theories and Methods in Knowledge Gap Research Since 1970
127(18)
Cecilie Gaziano
Emanuel Gaziano
Uses and Gratifications
145(20)
J. D. Rayburn, II
Spiral of Silence: Communication and Public Opinion as Social Control
165(16)
Charles T. Salmon
Carroll J. Glynn
International Communication
181(14)
Robert L. Stevenson
Violence and Sex in the Media
195(16)
Jennings Bryant
Dolf Zillmann
Advertising
211(20)
Esther Thorson
Part III: Human Communication Approaches and Concerns 231(166)
Human Communication Theory and Research: Traditions and Models
233(10)
James C. McCroskey
Virginia P. Richmond
The Rhetorician's Quest
243(18)
Walter R. Fisher
Stephen D. O'Leary
Persuasion
261(16)
Michael D. Miller
Timothy R. Levine
Interpersonal Communication
277(20)
Charles R. Berger
Modeling Cultures: Toward Grounded Paradigms
297(20)
Eduardo Nieva
Mark Hickson, III
Intercultural Communication
317(18)
Thomas Steinfatt
Diane M. Christophel
Intrapersonal Communication
335(10)
Blaine Goss
Nonverbal Communication
345(14)
Amy S. Ebesu
Judee K. Burgoon
Small Group Communication
359(24)
Randy Hirokawa
Abran J. Salazar
Larry Erbert
Richard J. Ice
Organizational Communication
383(14)
Brenda J. Allen
Phillip Tompkins
Stephen Busemeyer
Part IV: Integrated Approaches to Communication 397(140)
Multichannel Leadership: Revisiting the False Dichotomy
399(10)
Kathleen K. Reardon
Emmeline G. de Pillis
Diffusion of Innovations
409(12)
Everett M. Rogers
Arvind Singhal
Credibility
421(22)
Charles C. Self
Political Communication
443(16)
Lynda Lee Kaid
Public Relations
459(20)
Larissa Grunig
Health Communication
479(18)
Charles Atkin
Alicia Marshall
Feminist Approaches to Communication
497(22)
Ramona R. Rush
Autumn Grubb-Swetnam
Communication Ethics
519(18)
Donald K. Wright
Part V: Future of Theory and Research in Communication 537(14)
Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences
539(8)
Tony Atwater
The Future of Theory and Research in Communication: Human Communication
547(4)
Gustav W. Friedrich
About the Authors 551(4)
Author Index 555(24)
Subject Index 579

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