Festival and Special Event Management,9780471339342

Festival and Special Event Management

by ; ;
ISBN13: 9780471339342
ISBN10: 0471339342
Format: Paperback
Pub. Date: 1999-01-01
Publisher(s): Wiley
Availability: This title is currently not available.
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Summary

This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.

Table of Contents

EVENT CREATION AND DEVELOPMENT.
What are Special Events?
The Impacts of Special Events.
Conceptualising the Event.
EVENT MARKETING AND MANAGEMENT.
The Planning Function.
Leadership and Human Resources.
The Marketing of Events.
EVENT ADMINISTRATION.
Sponsorship of Events.
Control and Budgets.
Legal and Risk Management.
EVENT COORDINATION.
Logistics.
Staging Events.
Evaluation and Reporting.
Index.

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