Two highly credentialed child psychologists offer a convincing and compelling indictment of the growing trend toward accelerated learning From the announcement that 'Babies Can Do Arithmetic' to products that promise to boost a child's brainpower for life, today's parents are bombarded with anxiety-producing, guilt-inducing, and often contradictory information about how children develop intellectually, socially, and emotionally. In Einstein Never Used Flash Cards, Kathy Hirsh-Pasek, Ph.D., and Roberta Michnick Golinkoff, Ph.D., draw on groundbreaking research to present a realistic, reassuring, and scientifically sound portrait of what -really helps children grow and learn. Addressing the key areas of development-math, reading, verbal communication, science, self-awareness, and social skills-the authors explain the process of learning from a child's point of view and offer parents 85 age-appropriate games for creative play. These simple, fun yet powerful exercises work as well as or better than expensive high-tech gadgets to teach a child what his ever-active mind is craving to learn.KATHY HIRSH-PASEK, PH.D., is a professor at Temple University, where she directs the Infant Language Laboratory. She has a Ph.D. in human development and psycholinguistics from the University of Pennsylvania. ROBERTA MICHNICK GOLINKOFF, PH.D., received her Ph.D. from Cornell University. She is at the University of Delaware, where she directs the Infant Language Project. DIANE EYER, PH.D., is a member of the psychology department at Temple University and is author of two books. She received her Ph.D. from the University of Pennsylvania.