Concepts in Strategic Management and Business Policy
by Wheelen, Thomas L.; Hunger, J. DavidEdition: 11th
Format: Paperback
Pub. Date: 2010-01-01
Publisher(s): Pearson College Div
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Summary
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
Table of Contents
| Introduction to Strategic Management and Business Policy | |
| Basic Concepts in Strategic Management | |
| Corporate Governance | |
| Ethics and Social Responsibility in Strategic Management | |
| Scanning the Environment | |
| Environmental Scanning and Industry Analysis | |
| Internal Scanning: Organizational Analysis | |
| Strategy Formulation | |
| Strategy Formulation: Situation Analysis and Business Strategy | |
| Strategy Formulation: Corporate Strategy | |
| Strategy Formulation: Functional Strategy and Strategic Choice | |
| Strategy Implementation and Control | |
| Strategy Implementation: Organizing for Action | |
| Strategy Implementation: Staffing and Directing | |
| Evaluation and Control | |
| Other Strategic Issues | |
| Strategic Issues in Managing Technology and Innovation | |
| Strategic Issues in Entrepreneurial Ventures and Small Businesses | |
| Strategic Issues in Not-For-Profit Organizations | |
| Introduction to Case Analysis | |
| Suggestions for Case Analysis | |
| Cases in Strategic Management | |
| Corporate Governance, Social Responsibility, and Executive Leadership | |
| The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility | |
| The Wallace Group | |
| New! Boeing Fires Its CEO | |
| Ethics and Social Responsibility | |
| The Audit | |
| New! Everyone Does It | |
| International Issues in Strategic Management | |
| GlaxoSmithKlines Retaliation Against Cross-Border Sales of Prescription Drugs | |
| Starbucks International Operations | |
| Turkcell: The Only Turk on Wall Street | |
| Guajilote Cooperativo Forestal: Honduras | |
| General Issues in Strategic Management Industry One: Information Technology | |
| New! Apple Computer and Steve Jobs (2006): Pixar and Walt Disney Company | |
| New! McAfee 2005: Anti-virus and Anti-spyware Industry Two: Internet Companies | |
| eBay Inc. | |
| Amazon.com: An E-Commerce Retailer | |
| New! Google: An Internet Search Service Company | |
| AOL Time Warner Inc. A Bad Idea from the Start? Industry Three: Recreation and Transportation | |
| New! Harley-Davidson, Inc., 2006 | |
| JetBlue Airlines Success Story | |
| New! Carnival Corporation plc (2006): 12 Distinct Brands Serving 7 Continents Industry Four: Mass Merchandising | |
| New! Wal-Mart Stores, Inc.: Under Attack (2006) | |
| New! The Home Depot, Inc. (2006): Executive Leadership Industry Five: Specialty Retailers | |
| Gap Inc.: A Specialty Apparel Retailer | |
| Tiffany & Co.: A Specialty Fine Jewelry Retailer Industry Six: Entrepreneurial Ventures | |
| Oprah Winfrey The Story of an Entrepreneur | |
| Inner-City Paint Corporation (Revised) Industry Seven: Manufacturing | |
| New! Hasbro, Inc. | |
| New! The Haier Group: U.S. Expansion | |
| New! Invacare Corporation 2004 | |
| The Carey Plant Industry Eight: Beverage/Food | |
| New! Hershey Foods Company: Board of Directors and Stakeholders Conflict Over Sale | |
| Panera Bread Company: Rising Fortunes? | |
| New! Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand? | |
| New! Church & Dwight Builds a C | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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